Simplify OOH Campaign Management with Single-Slot AdGrid
We’re making it easier and more flexible to sell advertising space on your displays. That’s why we’ve enhanced your Sales page in the Scheduling App with new functionality! If you use Venus Control Suite for OOH advertising, you can now switch your displays to a Single-Slot AdGrid for a clearer, more efficient setup. This would be great for those who don’t require a fixed slot order and would rather sell to the total percentage of the display's available exposure space.
David Grotzinger on 2/19/2025
Categories: Venus Control Suite Training
Understanding AdGrid
AdGrid is a flexible system that allows you to sell advertising space based on percentages and slots rather than one big playlist. This approach lets you customize slot counts and exposure time per display, giving advertisers a share of the total available display time. Traditionally, you would use multiple slots in the rotation. This method is ideal for those who need precise control over the advertiser/content order.
More Flexibility with a Single-Slot Setup
Instead of dividing the display into multiple fixed slots, this approach will treat the display as one unified slot. The sales for your advertisers will be based on the total percentage of your display’s space. This eliminates the need to assign advertisers to specific slots, making campaign management more seamless. The Single-Slot approach will help simplify your sales in Venus Control Suite, making it easier to manage campaigns without worrying about mismatching slots. This is great for those setting up campaigns on a large group of displays, or those who have a high volume of short-term campaigns.
Which Method is for You?
Considering a transition to a Single-Slot AdGrid? Review the key comparisons below, then complete the form to express your interest. A Software Trainer will follow up to discuss how this method can benefit you.
Adapt to What’s Right for Your Sales Strategy
Both Traditional and Single-slot sales approaches offer distinct advantages, depending on your needs. If structured ad placement and advertiser order are key points, the traditional method provides precise control. However, if you manage a large network of displays and need a more streamlined, true percentage-based approach, Single-Slot simplifies that process for you!
Ready to get started? Explore your options in the Scheduling App and see how each method might fit your strategy. Don’t forget to find more blogs like this by subscribing to our blog posts and collaborating with others in our Facebook Group!