We have our anchor sponsors with signs on the scoreboard, and each one of them has created videos. So the first down, the touchdowns or whatever it is, is sponsored by one of them, and then we’ll play their commercial on the board during halftime or another break in the game.
Mike Linde, Director of Technology and Assistant Athletic Director, Van Meter High School
The sign draws in people so we can show everyone that this can be a place anyone can visit – you don’t necessarily have to be a pilot. I would say the sign and what we’ve been able to advertise about the airport on the sign has been instrumental in drawing in that foot traffic.
Casey Hayes, Executive Administrator, Johnston Regional Airport
People that lived in the community for years will be driving by on Highway 70 and see the sign. They'll stop in and say, ‘I never knew this was here.’ So it has definitely played a role in drawing people to the airport just to check it out and see what the airport is all about. Once they get here, we’re able to tell them more about the airport and the things we have here that’s for the general public to enjoy.
Casey Hayes, Executive Administrator, Johnston Regional Airport
It's been a big step for us to have your sign at our airport letting folks know about us. And connecting with community in a way we haven't been able to connect with them before.
The big things like that make a difference, especially at an airport. We're always planning for the unexpected and it is nice to be able to quickly change or put some messaging up there that could help our users here at the airport and the community.
Phil Lanier, Airport Director, Johnston Regional Airport
I originally approached Sign & Awning Systems in 2020 and it was pretty much set in stone that we were going to have board and an electronic board underneath the sign.
We wanted to get word out that we're here. We also wanted that message board to change. Certainly, if there's Amber alerts or silver alerts, we wanted to be able to show those as well. It's much nicer to be able to make those changes on the fly than obviously going up there and making physical changes to a board.
Phil Lanier, Airport Director, Johnston Regional Airport
The sign got attention immediately. It was interesting how customers mentioned the sign when they came in right away. They didn’t know we carried all the brands we have.
We look at the cost compared to advertising, and it’s a fraction of what you’d pay for momentary exposure on a traditional digital billboard. Here we have 100% control and Tenenbaum content.
Mike Shields, Store Director, Tenenbaum Jewelers
It didn’t take long to hear the feedback that Daktronics was the way to go. We heard the quality of the blacks maintains better contrast and brightness. The competitor was cheaper, but it wasn’t worth it. We are impressed with the detail on the sign – the brightness and contrast are good even on bright, sunny days.
Mike Shields, Store Director, Tenenbaum Jewelers
My advice if you're considering a digital sign? Do it now. Get ahold of Daktronics and get it fast. It helps the business.
I would not go with anybody else. Everything I have to say about Daktronics is wonderful. I would give you 10 stars every time.
Mona Schmelzle, Owner, Dairy Queen DQ
When the first one went up, I couldn’t believe how our sales went up because of it. When we had a sale going on, people would come in. I don’t do any local marketing anymore and haven’t since I got it. That’s my only advertising locally - just my sign.
The new one has higher resolution, and it looks so nice. People noticed it right away.
Mona Schmelzle, Owner, Dairy Queen DQ
The digital sign helps the business. It puts the content out there right at our store, so people can swing in right when they see it. They can act on it immediately. I’ve never regretted it.
Mona Schmelzle, Owner, Dairy Queen DQ