Seasonal Success: Engage your Audience in Creative Ways!
As we enter the winter season, digital displays offer an opportunity to connect with the community beyond typical holiday messages. Let's explore versatile ways to use your display to engage, inform, and add value, making a positive impact throughout the winter months and years to come!
David Grotzinger on 11/20/2024
Categories: Venus Control Suite Training
1. Engage Your Audience with Timely and Relevant Content
Displays have the power to create a memorable experience. Use your screen to share lighthearted seasonal facts, trivia, or even countdowns to the New Year! This approach not only entertains but also establishes a welcoming presence for commuters!
Trainer Tip: Traffic flow varies in December with shoppers, tourists, and holiday travelers. Analyze peak traffic times, stoppage times at intersections, and any nearby attractions or hot spots. Knowing when the most eyes are on your display allows you to time your key messages more effectively. Use Day Parting to optimize your schedule and spread of content!
2. Dynamic Scheduling and Fresh Content
Keeping content dynamic ensures repeated viewers see something new. Rotate messages and seasonal offers every few hours or daily to keep things fresh. Venus Control Suite allows you to create multiple schedules or property changes to achieve diverse scheduling.
Trainer Tip: Consider who's viewing the display during these times. If you're in or near a retail space, showcasing promotions, winter events, or welcoming messages can attract seasonal shoppers. For displays in higher speed traffic areas, quick and catchy messages are best since viewers may only have a moment to glance.
3. Take a Proactive Approach to Scheduling Content
December can be busy, and proactive planning ensures your display remains fresh without constant adjustments. Scheduling playlists in advance, whether for exclusive promotions or community announcements, allows you to stay prepared while saving time.
Related Read: Be Proactive with Playlists Before the Holidays
4. Promote Community Events and Initiatives
This is a time for community, and displays can be instrumental in sharing local events, fundraisers, or holiday drives. Highlight ways for people to give back or even feature stories that celebrate local accomplishments. This can help build goodwill and foster community connections.
Related Read: Light Up the Holidays: Tips for Using Your Display during the Season
5. Focus on Safety and Winter Preparedness
Winter weather brings additional safety concerns, and displays can play a role in helping your community stay safe. Share winter driving tips, daily weather forecasts, or alerts for changing road conditions. Quick timely updates can be especially impactful in high-traffic areas.
Transform Your Display Into a Winter Showcase
Your display has the potential to shine brighter than ever this winter. With so many creative ways to engage your audience, now is the time to start planning content that makes an impact. Whether you’re highlighting community events, sharing safety tips, or crafting seasonal schedules, Venus Control Suite gives you the tools to execute your vision effortlessly. Don’t wait—start building your playlists and schedules today to ensure your display captures attention and spreads value all season long! Share your festive ideas in our Facebook group, and don’t forget to subscribe to our blogs and stay up to date!