Use This Point to Close the Sale
One of our sign companies recently sold a custom display to Skycare Pharmacy in Ontario. The co-owner said they wanted an LED sign because it is “interactive.” Have you ever used interactivity as a selling point? Explain to your potential clients that a message center empowers them to change a passive customer into an active […]
5/7/2014
Categories: Sign Company News
Customer-specific questions spark a response.
One of our sign companies recently sold a custom display to Skycare Pharmacy in Ontario. The co-owner said they wanted an LED sign because it is “interactive.”
Have you ever used interactivity as a selling point? Explain to your potential clients that a message center empowers them to change a passive customer into an active one.
Customers can play a part in the process by reacting to the retailer’s message. Here are some sample messages retailers can use:
- Social media info (check us out on Facebook)
- Web site (visit to order)
- Phone number (call us for more info)
- Call to action (ask about today’s special)
- Specific questions to solicit feedback (see photo)
Interactivity is a very influential advertising method. Younger buyers especially appreciate the opportunity to take some kind of action.
Daktronics offers free Social Media content. Share this link with customers: buy.daktronics.com > FREE Content > Social Media
http://buy.daktronics.com/Content-Packages_c_7.html
Interested in a hard copy of the Skycare Pharmacy success story? Talk to your Daktronics representative.