How to Crush Social Media as a Sign Company
With so many platforms and so many features, successfully managing a social media account can be overwhelming. Here’s a simple overview to help you understand which platform(s) work best for your company.
6/29/2023
Categories: Sign Company News
In today's world, most businesses understand that a successful marketing strategy requires a strong presence on all the popular social media channels. From local businesses to global corporations, everyone is embracing digital culture and using platforms like LinkedIn, Facebook, Twitter, and Instagram as a main marketing channel.
With the multitude of posts circling the internet every day, knowing how to stand out is crucial – you don’t want your social media efforts to go to waste!
Each channel offers a special way for you to connect with your audience, from posting to sharing to chatting. Here’s how to choose the platform(s) for your business and capitalize on the resources at hand:
LinkedIn is a network that connects individuals and businesses to share industry news, tips, and tricks. Building your company’s presence on LinkedIn adds to your reputation as a reliable organization to work with.
Follow your partners and industry-related businesses to keep in touch. Sharing your customers’ posts is a great way to show appreciation, and when others share your posts, you get views from a whole new pool of professional individuals. You can also feature open positions to find high-quality candidates and grow your business!
Another popular use of LinkedIn is the Groups feature. LinkedIn Groups are a space for people interested in a specific topic to share posts and network with each other. Joining a signage group could help you make connections with other industry experts or find potential customers.
Check out EMI Signs (Electra-Media, Inc.)’s LinkedIn page – they do a great job of sharing posts and tagging their partners.
Like LinkedIn, Facebook is great for connecting with past and potential customers, but in a more casual space. With billions of active users and a built-in advertising tool, this platform is a hub for many small businesses to reach new customers and make sales.
Facebook is great for sharing photos and videos to feature your products and services. When posting project highlights, be sure to follow your customer and tag them so they see your post. Companies are excited about new signage and rebrands, so they are likely to share your posts and provide more visibility.
You can also create or join groups on Facebook to connect with niche communities. Or, create an event to share the latest happenings with your peers and customers.
Since Facebook has the greatest number of users, there’s a good chance your employees have personal accounts. Posting shoutouts is a great way to show your company’s appreciation for its workers – and they will be proud to share with their friends and family! Take this a step further, and if you have open positions for roles like them, add a link to your job posting.
Visit La Crosse Sign Group’s Facebook page to see great examples of project highlights, customer appreciation, and team member shoutouts.
On Twitter, short and sweet is the name of the game. Tweets have a character limit of 280, so your messages have to pack a punch.
The tone of voice on Twitter tends to be more casual, and back and forth conversation is more common than on most other platforms. Use Twitter to interact with your audience and build rapport with customers or partners.
Twitter is the place to let your company’s personality shine – share signs with humorous content, post weekly fun facts, or reply witty comments on other tweets.
Scroll through Federal Heath’s timeline to see examples of creative #FlashbackFriday posts mixed in with project photos.
Instagram is all about the imagery. Show off your finished products with photo or video to tell your company’s story. Advertisements on this platform blend seamlessly with native content, so use that to your advantage!
Maximize your exposure by using vertical video for reels (these can also be reused for TikTok as well!). Uploading to your story is a smart way to communicate time-bound information because they only last for 24 hours. Stories are also great for interacting with your audience through quizzes and polls.
You can also set your account to be an “Instagram Business” account, which offers more analytics on your audience and stats on your posts.
Look at Piros Signs’ account to see beautiful examples of the strong imagery you should use to stand out on Instagram.
Main Takeaways
While all of these platforms offer similar features – photos, video, sharing, direct messaging – the nuances of each platform helps businesses connect with their audience in different ways. Social media is very useful for turning your viewers into leads by sharing links to blog posts and landing pages on your website.
How you use social media says a lot about your brand… Are you a traditional company, or do you like to push the boundaries? Do you keep things professional, or are you more goofy and casual? Take this opportunity to make your first impression on potential customers and employees, all while maintaining good relationships with partners.
Take a look at the Sign of the Times: Big Survey 2023 for statistics on how sign companies in the U.S. are currently using social media. You’ll also find more tips on how to excel in the digital marketing world.
We’ll show you how it’s done!
Follow Daktronics on our social media accounts to keep up with industry news and get inspiration for your own posts!
