How Digital Helps Increase Sales in the Growing QSR Industry
Fast food and Quick Service Restaurants are more popular than ever. Here are some ideas to reimagine the experience and capitalize on the growing industry.
7/19/2023
Categories: Business & Community
People are becoming more convenience driven, opting for the ease of pick-up, drive-thru and delivery for their meals. 1
The numbers prove it. The fast food and QSR market is growing quickly. Worth $270.8 billion in 2022, it is expected to grow to more than $454 billion in the US by 2023.2 Globally, the market is projected to grow to more than $603 billion in that same time period.3
Those are some impressive numbers – but that also means growing competition. If you haven’t switched to digital signage yet, now is a good time to consider it.
How can digital help you reimagine your competitive edge?
- Draw in new customers: The QSR industry is highly competitive, and restaurants that display beauty shots of their food or promote specials have an edge over their competitors with a dynamic sign to bring customers in.
- Increase sales: 58% of trips to QSRs are done on impulse4, and 73% of American adults say most of their purchases are spontaneous5. You can influence those purchases by advertising the right products at key times during the buying journey.
- Create loyal customers: Audiences will love seeing fresh content on the display as they go by. Specialized messaging will make the customer keep coming back for more.
- Simplify control: Whether you have a single streetside sign, use digital menu boards inside or in the drive-thru, touchscreen order kiosks, a video wall, or a combination of these, you can easily upload and schedule content. Customers will have the latest information, and you won’t have to deal with labor-intensive manual copy boards.
This McDonald’s capitalizes on its location in the Bow Tie Building in New York’s Times Square to attract added attention by advertising on the building’s beautiful digital billboard.
Real-life results
Here’s what some Daktronics QSR restaurant owners have to say about using Daktronics digital in their operations:
The site with the Daktronics board outpaced the location without an LED sign by double digits – 5-10% more product movement.
Dave Kirkhuff, owner of six McDonald’s restaurants in Missouri
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There’s no better way to display our image and show products than on a Daktronics sign. You can pay for one TV ad campaign or buy a Daktronics board that lasts more than 10 years.
DeLon Mork, Owner, Dairy Queen, Madison, SD
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We saw an average increase of 110.58% in dessert sales. Since then we continue to run promotions with similar results.
Megan Grundstrom, Marketing and Business Development Manager, Taco Johns, Minot, MN
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Increase your customer base – and your profits!
When you are ready to discover more about how digital signs can enhance your business, increase profits and even save time and labor costs, visit our website. And download our free comprehensive white paper How to Reimagine Your Business with Digital.