Clear, Engaging Wayfinding Points Travelers in the Right Direction
Effective wayfinding is crucial in any airport. When travelers have access to clear directions, they can easily navigate through the facility more quickly. Digital wayfinding provides flexibility for airports – and can even enrich the overall travel experience.
9/24/2024
Categories: Transportation
A strategically placed, well-run digital LED wayfinding network is like having information kiosks at every key point both inside and outside of an airport. Digital signs can set the tone for an airport while providing information in real time, and even offering travelers the ability to self-serve with step-by-step instructions.
Outdoor guidance
It starts with over-the-road signs that improve traffic flow by directing travelers where to go, while keeping them updated with traffic conditions and lane closures.
Parking guidance directs travelers to open spots, handicap accessible parking and electric plug-in, easing congestion and saving time. If they don’t need to park, curbside wayfinding creates an efficient pickup and drop-off experience with clear airline information and instructions.
Indoor direction
As soon as they step inside the door, travelers can easily spot their ticketing or check-in area with impactful signs. Airports can help them ensure their luggage arrives at their destination by directing them to baggage check. Airports can provide clear directions on self-tagging processes. Travelers can stay updated with flight and gate information as they make their way through the airport.
Upon their return, digital wayfinding can guide travelers to baggage claim, public transportation options, and parking facilities.
Dynamic updates in real time
One of the greatest benefits of using digital wayfinding is the ability to change messaging in an instant. Airports can choose how and when to communicate gate changes and weather updates and even keep travelers informed when there are major delays.
Future-proof flexibility
Using digital signs for wayfinding provides airports the opportunity to use them differently as needs change. Content can be changed in real time to allow any airline to use any counter and directing travelers where they need to check in. Airports can also incorporate advertising and branding in regularly scheduled content.
Your Daktronics aviation team is eager to provide solutions to the airport industry, showcasing how LED display technology can be used throughout facilities. The team is supported by a dedicated group of professionals at Daktronics, including regional sales, the ProAV team and a host of engineers.