Open Media Brings New Digital Display Online with Daktronics EcoSmart Features

BOXPARK Liverpool boasts premium advertising space

BROOKINGS, S.D. – July 29, 2024 – Daktronics and Open Media continue a partnership to deliver prime locations in England with digital displays, most recently with a new LED installation at BOXPARK Liverpool, the company’s first BOXPARK location outside of London, bringing the hip happenings of London’s Brick Lane to Liverpool’s Baltic Triangle.

In furthering the partnership between Daktronics and Open Media, this is the first installation using Daktronics’ EcoSmart features, which can provide energy savings of up to 50%, bringing market-leading sustainability developments to match Open Media’s mission.

“The BOXPARK Liverpool site marks an exciting development in our work with Daktronics, being the first site and media owner in England to fully use the EcoSmart offering. With advanced louvers and improved power supplies, the product aligns perfectly with our sustainability goals as a business, while still delivering the fantastic image quality that we are renowned for in the market,” said Open Media’s Founder and CEO Mike Smith. 

EcoSmart Display Details

The new digital screen measures 6.08 meters high by 16.32 meters wide and features a 10-millimeter pixel spacing to bring excellent image clarity and contrast to messages shared on the display. The display is located in a busy downtown area in Liverpool and brings the flexibility of digital signage to a location that previously used a static banner. 

EcoSmart technology integrates eco-conscious features into Daktronics product designs in five core features: hardware upgrades, blue light reduction, high contrast louvers, intelligent content detection and hibernation mode. These features combine to deliver a more focused light source and light that is easier on the eyes of viewers. It also provides better contrast to imagery, the ability to automatically adjust brightness based on sunlight and activating hibernation mode for minimal power consumption.

“We are delighted that Open Media chose Daktronics’ latest EcoSmart LED display technology for their iconic installation at BOXPARK, Liverpool,” said Patrick Halliwell, Daktronics’ regional director. “As a manufacturer, we consider the environmental impact of our technology throughout its entire lifecycle. Power consumption during operation is a significant factor for both manufacturers and customers. Once again, we are pleased that Open Media, a B-Corp company, recognizes the power-saving benefits that EcoSmart technology offers.”

Energy Saving Actions

The nature of this display with sustainability features adds to Open Media’s existing array of planet-focused initiatives including the company’s “Power Down Initiative” where they power down their out-of-home (OOH) networks between the hours of midnight and 6 a.m. to conserve energy, among other revolutionary solutions such as their carbon calculator solution in partnership with UniLED, which enables brands to track and offset emissions from advertising campaigns.

Daktronics provides digital technology solutions that offer flexible scheduling for multiple advertisers as well as quick and easy changes in content. Additional services provided to the OOH industry add value and generate revenue for customers. For more information on digital OOH technology, visit www.daktronics.com/OOH.

About Open Media

Founded in 2015, Open Media is the destination for premium out-of-home and digital out-of-home advertising, connecting meaningfully with audiences across the UK while delivering for our people, our places and our planet. As the first B Corp out-of-home media owner in Europe, Open Media has become an industry powerhouse, consistently pushing boundaries to pioneer sustainable ways of doing business, redefining what quality out-of-home means in towns and cities across the UK.

There’s no place like out-of-home. There’s no place like Open Media.