Jacksonville Adds to Ballgame Experience with Daktronics Display for Jumbo Shrimp Audiences

A new outfield video display and ribbon boards were installed at 121 Financial Ballpark

BROOKINGS, S.D. – Mar. 14, 2024 – Jacksonville Jumbo Shrimp fans will be welcomed to 121 Financial Ballpark with a new LED video display and two ribbon boards from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The project with the City of Jacksonville in Florida was recently completed and is ready to inform and entertain fans in the 2024 baseball season and beyond.

"We are thrilled to significantly upgrade the visual experience at 121 Financial Ballpark with the incredible new main video board and for the first time in the ballpark's history adding additional ribbon displays,” said Jumbo Shrimp CEO and Owner Ken Babby. “This has been a great collaboration between the Jumbo Shrimp, the City of Jacksonville, ASM Global and we look forward to providing our fans with the additional stats and information that the new systems allow us to share. Working with Daktronics, from initial concept to final design and then installation, has been great and it's clear why they are the industry leader.”

Video Display Details

The outfield video display measures 36 feet high by 60 feet wide – 32% larger than the previous display – to deliver larger-than-life video and images to Jumbo Shrimp fans. It features industry-leading environmental protection ensuring it operates as expected in the Florida outdoors.

The display is capable of variable content zoning allowing it to show one large image or multiple zones of content. This could be live video, instant replays, statistics, game information, graphics, animations or sponsorship messages – whatever the team would like to show to create an engaging game-day experience.

“The increased size of the main video display and new ribbon displays are going to provide an improved fan experience at 121 Financial Ballpark,” Mike Kempany, Daktronics sales representative. “It’s been an honor to work with the City of Jacksonville and all parties involved to make this great project come to life for the Jumbo Shrimp and their fans. It’s great to see these displays activated and impacting live events today and into the future.”

Installed along the seating fascia, two ribbon boards supplement content shown on the main displays while also allowing the opportunity to highlight sponsors throughout events. Each ribbon board measures approximately 3 feet high by 100 feet long. 

All three displays feature 10-millimeter pixel spacing to deliver excellent image clarity and contrast to all content shown on the displays.

Included in the equipment installation is a digital content package to be produced and delivered by Daktronics Creative Services, an in-house creative team specializing in content for LED screens.

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has integrated LED super systems in more than 50% of all professional sports facilities in the United States and Canada. For more information on what Daktronics can provide, visit www.daktronics.com/professionalsports.

About The Jumbo Shrimp

The Jacksonville Jumbo Shrimp are the Triple-A affiliate of the Miami Marlins and compete in the International League.  The team calls 121 Financial Ballpark home for baseball but also a wide variety of additional community focused events with a goal of providing Affordable, Family, FUN to Northeast Florida.  Winners of many marketing and sales awards and recognition since the team was rebranded prior to the 2017 season, the Jumbo Shrimp continually lead the state of Florida in attendance across all minor league professional sports organizations.