Daktronics Unveils the Latest Digital Billboard Technology

Increasing operational efficiency with lifetime image quality

BROOKINGS, S.D. – Feb. 12, 2025 – Daktronics (NASDAQ-DAKT), a global leader in digital display technology, releases the next generation of digital billboard technology for the out of home (OOH) market. The DB-7000 builds on a legacy of proven reliability and introduces cutting-edge energy-efficient technology to maximize return on investment (ROI) and minimize operational costs.

Enhanced Energy Efficiency and Operational Excellence

This digital billboard features advanced LED technology and eco-efficient power supplies, achieving superior brightness and energy efficiency. Through collaborative design with their vendors, Daktronics designed these digital billboards to decrease site power requirements and operational costs by as much as 20%, reducing environmental impact while delivering impressive lifetime image quality. 

"By focusing on sourcing the latest high-quality components while continuing to control the design and manufacturing process of our digital billboards at our facility in Sioux Falls, South Dakota, we can maintain the product reliability we are known for while significantly reducing power consumption," says Lori Sieler, product manager for the OOH market at Daktronics.

Lifetime Image Quality and Future-Proof Design

Daktronics digital billboards are engineered to deliver lifetime image quality, ensuring that advertisers' needs and expectations are met on the day of installation and throughout the display’s lifetime. High-contrast louvers enhance visual performance, and the industry-standard 400-millimeter by 400-millimeter module platform reduces failure points and supports future eco-conscious upgrades.

"Investing in digital billboards is a long-term decision, and future-proofing those assets is critical to maximizing their value,” explains Collin Huber, Daktronics OOH market manager. “At Daktronics, we rigorously test our technology in-house, using real-world data to drive continuous improvement. Our displays are engineered to last beyond seven years while maintaining exceptional image quality and reliability."

Sustainable Practices and Proven Reliability

Daktronics digital billboards integrate eco-conscious display features, including optional Green Mode for additional energy savings and boast over 98% recyclability of its components. Extensive in-house testing guarantees long-term integrity, quality and reliability, making it a true differentiator in the market.

For more information about the DB-7000 and other Daktronics products, please visit www.daktronics.com.