Daktronics Innovates Two Curved LED Displays at Mall of Qatar’s South Façade

Displays leverage technology to create 3D forced perspective experience

BROOKINGS, S.D. – Mar. 13, 2023 – Daktronics has continued a relationship with Mall of Qatar for two new curved displays at the location’s south façade in Doha, Qatar. The displays were installed late in 2022 with the intent of delivering a can’t-miss experience with 3D forced perspective content that appears to come out of the displays at viewers.

The Technology
The main display face of each display features a concave curvature and at each end of the display, a convex curvature rounds the corners of the buildings. Each display features 8-millimeter pixel spacing and each measures 6.40 meters high by 45.76 meters wide for mass appeal along the south façade of the mall.

“The Mall of Qatar is going through major remodeling and these two iconic displays are custom designed and built to wrap the façade entrance,” said Ahmad Dahmash, Daktronics regional manager. “The technology perfectly integrates with the mall façade to create a WOW effect to the mall visitors. These unique curved displays will not only be used for advertisements, but are they designed to allow viewers the experience of 3D content, converting the mall into a landmark combining the latest technology with creative arts.”

The Experience

Forced perspective content delivers a 3D visual experience where video or animations look as though they are extending outside of the display. This is a desirable and eye-catching phenomenon leaving viewers in awe. Additionally, the displays can share digital advertising for tenants and brands as well as promoting events held within the mall.

“In 2016, we delivered the best indoor 360 screen, and the same client, Mall of Qatar Management, decided to have another large screen for DOOH media and video live streaming located at the building façade of VIP Main of the Mall,” said AVT Managing Director Hadi Arzouni. “We recommend the best technology by offering Daktronics products. The system was custom-made from the LEDs to the curved cabinets. I believe this the largest DOOH screen installed in Qatar and the best resolution so far. Our client was very satisfied and happy with the quality of the Daktronics solution.”

Louai AlaEddine, AVT PD commented, “The target was to achieve the delivery and operation before the world’s largest soccer tournament kicked off. Due to the pandemic, which hit us hard for the delivery, we had to make up for lost time. The team, with the supervision of Daktronics engineers, worked for long hours to ensure the delivery was on time and we ended up achieving our target successfully.”

Daktronics provides digital technology solutions that offer flexible scheduling for multiple advertisers as well as quick and easy changes in content. Additional services provided to the OOH industry add value and generate revenue for customers. For more information on digital outdoor technology, visit www.daktronics.com/OOH.