Daktronics Delivers Double-Sided Digital Billboard for the Jawhara
Partnering with BackLite Media leads to iconic installation in Dubai
BROOKINGS, S.D. – Feb. 25, 2022 – Daktronics has partnered with BackLite Media to manufacture and install the Jawhara, a new double-sided digital billboard in Dubai. Located opposite the Museum of the Future on Sheikh Zayed Road, the display is positioned for maximum viewing by passersby and launched in February of 2022. The structure supporting and surrounding the display was built by Yerevan Steel in conjunction with Blue Rhine Industries.
James Bicknell, CEO at BackLite Media, said, “Launching the latest in our Landmark Series, The Dubai Jawhara is a truly iconic digital advertising structure, up there along with the world’s best advertising signs. We are proud of our continued innovation in the Dubai digital outdoor advertising space.”
On each side of the structure, the displays measure 11.52 meters high by 7.68 meters wide and feature 10-millimeter pixel spacing to deliver crisp, bold imagery. These displays also incorporate Daktronics’ industry-leading environmental protection to ensure they operate as expected in Dubai’s outdoor environment.
“BackLite Media understands what makes a billboard unique and executed this project accordingly,” says Mathieu Verbraken, development manager at Daktronics. “They have the best locations, leading structure designs and they partnered up with the best display technology. Adding to this is a relentless drive to only show the right content, adapted perfectly to the screen. The Triple Crown has set the benchmark for Digital Out of Home, the Jawhara takes it to another level. I can’t wait to see the next installations take shape.”
Andrew Gorder, project manager at Daktronics, said, “It has been a pleasure to work with such a professional company like BackLite Media. They are able to develop truly iconic display designs and able to deliver these in a fast-track project schedule. I believe the end result speaks for itself. I look forward to working with them on the next one. The bar has been set high and I know they will surpass it again.”
Digital Out Of Home advertising has become a high-volume medium to share messages with the public. The nature of digital signage allows for those messages to be changed at a moment’s notice to fit with any campaign or timely activity for maximum impact.
About BackLite Media
BackLite Media is a specialist, premium supplier of outdoor media with a reputation for unique, high quality, sign designs. They are a key partner with the Roads and Transport Authority in Dubai and hold over 100 prime locations on Sheikh Zayed Road. Backlite Media operate high profile malls and cinema advertising in the UAE, and they partner with Merex to manage the extensive digital networks installed at Dubai's key outdoor retail and leisure destinations such as CityWalk and The Beach.
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
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Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
MEDIA RELATIONS:
Justin Ochsner
Marketing
tel 605-692-0200
Justin.Ochsner@daktronics.com