Daktronics Celebrates Innovative Design at 2024 Sales Expo

BROOKINGS, S.D. – Sept. 26, 2024 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is pleased to announce the winners of its annual Sign Design Contest. This year’s contest highlighted extraordinary creativity and exceptional craftsmanship across three categories.

Winners of the Sign Design contest were voted on by their peers during Sales Expo, a Daktronics learning and networking event that takes place every September.

Under 50 Square Feet Category Winner: La Crosse Sign Group –Upper Room

La Crosse Sign Group developed this striking sign for Upper Room, a house of worship in Preston, Minnesota. The 6mm high-resolution, full-color GT6x display integrates elements of the building's architecture while providing the ability to easily share clear, dynamic content with viewers. 

“Our professional sales team does a great job listening to our clients to fully understand their needs, while promoting our reputation for creative design, quality construction, stellar installation and service,” says Jeff Brezinka, sign consultant for La Crosse Sign Group.

Over 50 Square Feet Category Winner: Bismarck Sign Company - Sky Dancer Casino & Resort

Bismarck Sign Company needed to provide a display that attracts attention from more than 500 yards off the highway, where the Sky Dancer Casino & Resort is located.

 “Our designer had a free hand with this project and truly excelled,” says Bismarck Sign Company Co-Founder Wayne Munson. “The sign stands 36 feet tall with a width of 21 feet at its widest point. It features a 13 x 12 foot Sky Dancer feather-shaped cabinet with a flexible face, alongside a shaped cabinet with modified acrylic for the Sky Dancer Casino & Resort lettering. A distinctive element is the LED lighting in the pole covers, which can change colors in various sequences and directions."

Bismarck Sign Company has designed many signs for this customer at four different locations, resulting in a strong and trusting relationship. They worked with Daktronics to determine how to optimize visibility, opting for a 10mm GT6x 288x540 display that may be viewed from a great distance or close-up.

“With a clear view along the highway and no obstructions, this display will be visible from over a mile away, providing excellent impact and reach,” explains Munson.

'Other' Category Winner: Facility Solutions Group (FSG) – City of Irving, Texas

The City of Irving needed an exterior-rated, pedestrian-oriented LCD display. FSG turned to Daktronics for a customizable kiosk that could be controlled by Venus Control Suite, the intuitive, cloud-based control system for LED and LCD digital displays. 

“Most digital kiosks are not customizable,“ explains Andrew Chapman, FSG signs and branding specialist. “With Daktronics, we were able to source an LCD screen that we could insert into a kiosk we built to the customer's desire, with their city logo and other messaging.”

The display needed to withstand extreme Texas heat, with the internal temperatures inside sign cabinets regularly exceeding 120° F in the summers. Daktronics and LG were able to offer a product with the necessary warranty and temperature ratings.

Chapman says, “After extensive vetting of this product, FSG moved forward with Daktronics and have had very positive results and feedback.”

Daktronics invites designers and clients alike to join us at next year's Sales Expo and submit their entries for the 2025 Sign Design Contest. This is an excellent opportunity to showcase creativity, innovation, and craftsmanship in the field of signage.

For more information about Daktronics' products and services, or to learn how you can participate in next year’s Sales Expo and Sign Design Contest, please visit our website at www.daktronics.com/salesexpo.