Sales Expo 2024
Hone selling strategies, learn about the latest technology, and network with industry professionals.
September 11-12, 2024
Brookings, SD
Stay tuned for 2025 dates.
Attend our tuition-free seminar to grow your digital sign sales.
Since 1983, the Daktronics Sales Expo event has empowered sign company owners and sales staff with selling strategies and technical product knowledge on outdoor and indoor digital signage. Together, we solve industry challenges and address evolving customer needs. Our goal is to arm our partners with the personal connections, resources, and knowledge to succeed and grow as sign companies.
Keynote Speaker: Julie Holmes
Revolutionizing Sales: Sell Smarter and Save Time in the Age of AI
Meet Julie Holmes: your friendly neighborhood nerd and an AI aficionado. She’s a globe-trotting inventor, tech founder, and an innovation powerhouse who has spent over 25 years in enterprise technology. As an award-winning speaker, Julie captivates audiences with her wicked smarts and cheeky humor, making AI understandable, relatable and actionable.
This session equips you with actionable AI tools and techniques to revolutionize your sales process. Discover the 'DO lists' strategy for prioritization, master the 20/60/20 Rule, and leave with AI-generated content tailored to YOUR sales needs. Join Julie and embrace the future of sales! Stop working harder, start selling smarter.
The Sales Expo Experience
What to Expect
Never been to Sales Expo? Read this blog to learn what to expect for your first trip to Sales Expo.
Sign Design Contest
Show off your favorite sign design and compete against other sign companies for the opportunity to win $250! In addition, your sign designs will be featured on Daktronics social media and in the annual sign company catalog.
We've made some changes to our contest. Please read the following carefully:
Daktronics is offering three separate categories this year.
- Category one will feature Galaxy displays 49 square feet and smaller.
- Category two will feature Galaxy signs 50 square feet and larger.
- Category three is a new category and will feature "other" digital sign applications, including scoreboards, indoor LCD displays and indoor LED signs.
Attendees can submit one design in each category.
Entrants will present their project at the Thursday evening Banquet and a live vote will determine the winners.
Contest Rules
- Design must be installed after September 1, 2023.
- Design must feature a Daktronics new model product.
- One submission per category per attendee will be permitted.
- All entry photos become property of Daktronics and will be used in marketing promotions.
- Must be a registered Sales Expo attendee to enter.
- Must attend Sales Expo in person to win.
- Deadline to submit entries is September 6, 2024. Please note: We will no longer accept submissions the week of Sales Expo. Any projects submitted after this date will not be considered.
Schedule
Topics and times are subject to change. Sessions times are in Central Standard Time.
Wednesday, September 11 - Daktronics Campus |
|
|---|---|
| 8:30-10:30 AM | [Optional] The Daktronics Difference Tour: Plant and Lab Services |
| 10:30 AM - Noon | [Optional] Venus Control Suite Software: Basics Training |
| Noon - 12:30 PM | Check In |
| 12:30 - 1:00 PM | Kickoff Message - Pillars of Partnership |
| 1 PM - 1:45 PM | Engineering Process |
| 2 PM - 5:30 PM | Product Showcase featuring: Galaxy, Fuelight, LCD Networks, Direct-View LED, Venus Control Suite, FrameWrx |
| 6 PM | Networking Dinners |
Thursday, September 12 - Daktronics Campus |
|
|---|---|
| 8 AM - 8:15 AM | Welcome |
| 8:15 AM - 9:45 AM |
Revolutionizing Sales: Sell Smarter and Save Time in the Age of AI |
| 10 AM - Noon |
Channel Partner Management Strategy |
| Noon - 1 PM |
Lunch |
| 1 PM - 1:45 PM |
Redwood Falls plant 4P’s Philosophy |
| 1:45 PM - 2:15 PM |
Service: Effective Experiences |
| 2:15 PM - 3 PM |
Peer Panel: Why Digital? |
| 3:15 PM - 4 PM |
Multi-niche panel of local experts |
| 4PM - 5:15 PM |
Speed Learning featuring: Marketing, Financing, Content Creation and Support, My Support accounts |
| 5:30 PM - 8 PM |
Social Hour, Banquet & Sign Design Contest at McCrory Gardens |
Friday, September 13 Optional Activities |
|
|---|---|
| Aprox. 8 AM - 1 PM |
Pheasant Hunt at Al’s Dream hunting preserve, with prime acres of South Dakota pheasant hunting. Or Golf at Edgebrook Golf Course - an 18-hole course, with play at 6,200 yards in a par of 70. |
Accommodations
All Sales Expo sessions and meals are free. Attendees are responsible for their own travel and hotel accommodations.
Hotel Information
Daktronics has reserved a block of rooms at the Country Inn & Suites, Hampton Inn, Holiday Inn Express & Suites and Brookings Inn. Call and ask for the "Daktronics Sales Expo" rate when making your reservation.
Check out visitbrookingssd.com for more hotel options and things to do in Brookings!
Travel
Driving Directions
Sales Expo sessions will be held at our Brookings Headquarters.
201 Daktronics Dr, Brookings, SD 57006
Airline Information
Sioux Falls Regional Airport (FSD) is the nearest airport, 50 miles from our headquarters in Brookings, SD. The airport is serviced by Frontier, Allegiant, Delta, United and American Airlines.
Registration Closed
Stay tuned for registration to open for Sales Expo 2025.
Questions? Contact us!
Jess Bern | On-Premise Strategic Marketing
CBUevents@daktronics.com
605-275-1040 ext. 51140