Smart Cities

Enhance Traffic Flow and Efficiency with Dynamic Message Signs (DMS)

Daktronics full-color dynamic message sign (DMS) technology integrates seamlessly into existing infrastructure to help mitigate traffic congestion and increase transportation efficiency for cities, municipalities, counties and DOTs.

Simplify Urban Traffic Management

Reduce congestion on arterial roads and improve throughput where it is most needed by motorists, commuters, and pedestrians.

Update Travelers in Real Time

Deliver real-time traffic information, such as current traffic conditions, lane changes and alternate routes, helping drivers make informed decisions.

Streamline Event Traffic

Direct travelers to designated parking areas, provide wayfinding information and effectively direct the influx and outflow of traffic.

Navigating the Future

In the era of smart cities, efficient traffic management is crucial. Daktronics DMS technology plays a vital role in making arterial roadways easier to navigate, improving the traveler experience, and attracting more visitors to the area.

Cities that strategically place digital signs can deliver critical information to the right audience at the right time, ensuring a smoother flow of traffic. This makes cities more livable and accessible while also improving overall traffic management and enhancing city planning.

Keep Drivers Informed

DMS can display real-time traffic information, such as current traffic conditions, lane closures, weather incidents, and delays. This helps drivers make informed decisions about their routes, reducing congestion and improving traffic flow.

When there are traffic jams or road closures, DMS can provide alternate route suggestions, helping to distribute traffic more evenly across the road network and reducing overall travel time.

Guide Motorists to Parking Facilities

Integrate DMS with parking management systems to display real-time information about available parking spaces. This reduces the time drivers spend searching for parking, alleviating congestion in busy areas and improving the overall driving experience.

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Create a Positive Experience

Rush hours, large events, and simultaneous activities can cause congestion and frustration for drivers. DMS eases traffic flow and enhances the driving experience with clear communication, including wayfinding, lane change and turning lane information, and directions to designated parking areas.

Provide Wayfinding and Navigation

DMS delivers clear directions to key destinations, such as freeway on-ramps, parking facilities, and event venues. This helps drivers navigate city streets more efficiently, reducing confusion and improving traffic flow.

digital display communicating a closed exit ramp

Display Safety Alerts

Display crucial safety information such as road closures, construction zones, and weather-related hazards to keep drivers informed about potential dangers and enable them to take necessary precautions, enhancing overall road safety.

Reduce Congestion

By providing real-time information and alternate route suggestions, DMS helps reduce traffic congestion, which not only improves travel times but also reduces fuel consumption and emissions, contributing to a more sustainable urban environment.

Integrate with Smart City Infrastructure

Take advantage of a coordinated approach to traffic management by integrating DMS with other smart city technologies, such as traffic signal control systems and transportation management centers (TMCs), optimizing traffic flow and improving overall efficiency.

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Enhance Communication

DMS provides a direct line of communication from city authorities for quick dissemination of important information, like emergency alerts or PSAs, ensuring drivers are always prepared.

Cities that leverage DMS create a more efficient, safe, and pleasant driving experience for residents and visitors. This supports economic growth by making urban areas more accessible and attractive.

Explore Project Neon