That’s a Wrap on Sales Expo 2023

We are still riding our high from Sales Expo 2023! Our sign company partners always bring energy and make the event an exciting three days. This year, our headquarters hosted 58 attendees (38 first timers) from 30 different sign companies.

9/29/2023

Categories: Sign Company News

Speakers and Sessions

Lisa Ryan shared new perspectives and advice for creating a culture of gratitude both at work and in our personal lives. She explained how gratitude not only enhances the experience of those around us, but also described the science and psychology behind how a positive, thankful attitude enhances your own life.

The following morning, some attendees already had stories about how they put her tips into practice and the responses they received!

Our product and sales experts shared their wisdom on the latest updates in the LED and LCD industry. From new training options in Venus Control Suite to new products (like the FL-5000 and All-in-One Smart LED), our attendees went home with the knowledge to sell these displays.

We also dug into the technical details that make up the Daktronics Difference. Our lead engineer and head of manufacturing for our Redwood Falls location talked through what precautions we have been taking to ensure our products maintain their quality through unprecedented supply chain difficulties.

For new perspectives, we brought in a panel of end users who have purchased Daktronics products. They shared what factors play into their decision-making process and what features are of the most value to them.

Another panel featured representatives from three sign companies. They provided insights on navigating customer budgets, explaining why high-quality products matter, and incorporating digital into both outdoor and indoor installations.

Sign Design Contest

One of our favorite parts of Sales Expo is seeing the creative work our sign company partners have done throughout the year. We had a record-breaking 13 submissions, and these are our winners, elected by the attendees:

Under 50 square feet:  Sign Shop Illuminated with an installation for the Space Foundation

Over 50 square feet:  Indigo Signs with an installation for Blue Cross Blue Shield

Sign Shop Illuminated

Indigo Signs

Stay Tuned for Sales Expo 2024

We are already making plans for our next Sales Expo – we’ll update our website as we solidify details.