Does your team go pink in October?

Many schools and professional teams incorporate the color pink to highlight the importance of breast awareness, education and research in October. There are many creative ways to use the color pink in your display content to bring visibility to this special campaign.

When you’re developing a strategy to include a special theme into your game production, there are a range of elements to consider. For a big impact, many teams will design moments of exclusively on all of their display signage to match their special theme.

Beyond a single moment, there are additional elements that can be incorporated to keep your fans thinking about your theme throughout your production. Consider customizing some of the following items to match your strategy.

• Intro videos and transitional elements
• Logo treatments and headshots
• Crowd prompts
• Sponsorship pieces
• Replay bumpers
• Score bug overlays

  South Dakota State University’s volleyball team uses a pink score bug as a part of their “Dig Pink” campaign.

For more subtitle changes, consider using your time out or possession indicators to show your team’s support. We previously shared the steps for how to use your own media to replace the standard possession arrows on your video displays here: Show your fans who has possession. Consider changing the color or shape of your indicators to help share your message to your fans.

Don’t forget about other campaigns! The above tips could also be used to help your fans celebrate holidays or memorials throughout the season.

This post is by Danielle, Daktronics Trainer.