Building on Image: Crafted for Success
If your customer has the option to advertise on a uniform, color-accurate display or a display with a mixed bag of colors to represent their brand, which would they choose?
11/27/2018
Categories: Out of Home Advertising
We’ve all seen them: the digital displays that appear like a patchwork quilt when a component ages, fails or is damaged. Getting replacement modules to match the rest of the display depends on support from your vendor, this can be a chore and may take precious time remaining too long on your To-Do list.
If your customer has the option to advertise on a uniform, color-accurate display or a display with a mixed bag of colors to represent their brand, which would they choose?
Now you have options. With our groundbreaking calibration technology, the control system and module use a sophisticated algorithm to adjust the replacement module to match surrounding modules with a click of a button. We have multiple methods to calibrate replacement modules that make it easy to maintain superior image quality for the life of the display.
The positioning of our louver lines also help to seamlessly blend the transition between each module, resulting in a uniform canvas for your advertiser’s message.
Our digital billboards are crafted to last as long as they possibly can for you to serve your customers. You shouldn’t lose an advertiser just because of a distracting module. The rest of the display will continue to function while you get your replacement module. Our tools, like being able to replace modules as needed, increases longevity of your display.
Bill Ripp from Lamar Advertising said displayed images are one of the biggest values the company has.
“While we cannot control whether the images are good enough to stimulate feelings or ideas, we can and should ensure the images are always presented in the best possible light,” Ripp said.
Daktronics has a proven display design with tools to adjust over the display’s lifetime to present your best image quality to your display provider. Consider how your display provides you with the ability to maintain image quality.
What’s your IQ? Take our quiz to see if you’re an image quality expert at Daktronics.com/image. Daktronics has spent 50 years perfecting our display IQ to provide you with the best display options for your customers.