New Fan Entertainment Elements at the 2017 MLB All-Star Game

This past week, Miami hosted professional baseball’s best and finest players for the annual MLB All-Star Game event, with festivities including the Home-Run Derby, Midsummer Classic and MLB FanFest, among other events.  Marlins Park and the nearby Miami Beach Convention Center were host facilities to the official events of the week, and Daktronics equipment was an essential part of enhancing the fan experience throughout the week.

Marlins Park, host to most of the events of the week, features 21 Daktronics LED video displays controlled by Show Control and our newest generation of digital media players for powerful, impactful game day show elements. The game-day presentation for the All-Star events featured elements from our newest Creative Services offering, Enhanced Dynamic Content (EDC). The game day content used EDC to add eye-catching accents to data shown during the event, like the flame effect on the pitch speed shown below.

Along with the 21 LED video displays already installed in Marlins Park, we also provided a 1.9mm narrow pixel pitch display in the Miami Beach Convention Center to energize people attending MLB FanFest. One of our Service Managers and a lifelong baseball fan, Dustin Culhane (pictured below) attended the big event and was excited to be part of the festivities. “The Home Run Derby has always been a bucket list item for me, and we’re excited we can help make this event fun and entertaining for the fans.”

1.9mm Narrow Pixel Pitch Display

Bringing the whole show together, our Professional Services team collaborated with MLB AllStar staff before the week to develop a content strategy and provided technical support during the event to ensure everything went according to plan.

For a more behind the scenes look at Marlins Park during the MLB All-Star festivities, check out this article from Commercial Integrator.

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