OLD DOMINION UNIVERSITY
THE CHALLENGE
Old Dominion University (ODU) turned to Daktronics Creative Services to continue its efforts to deliver a cohesive branding experience across all of its sports venues so its teams and fans could Reign On no matter what venue was hosting. As a long-term partner, ODU knew they could rely on Daktronics Creative Services to refresh and create new content for S.B. Ballard Stadium for football, ODU Volleyball Center, Chartway Arena for basketball, and for other LED displays on campus.
ODU’s marketing team wanted to embrace a nautical theme with water trails and splashes in the school’s blue and white branding. The tone needed to remain confident, tough and dangerous to connect with the core values of their athletic department.
THE SOLUTION
Working closely with the university and their team, Daktronics built off the shared vision for content and graphics to brand Monarch Athletics and continue the consistency of their brand standards across all sports venues. The content included new player profile headshot videos for volleyball, football, and men’s and women’s basketball. It also included a new football opening animation video to get fans energized and ready for the game.
The branding and colors combined with other elements such as water, clouds and lightning to build the inner feeling of intensity, confidence and ferociousness associated with Monarch Athletics. These elements and intonations were laced through every piece of content for all sports from matchup graphics to logo animations to player videos and more. There was no mistake that fans were attending the intense environment of the Monarchs. Our creative team delivered the content and elements to lead ODU’s athletics and marketing teams to success in building brand consistency if changes were required as each season progressed.
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