NEW ENGLAND PATRIOTS
A CREATIVE PARTNERSHIP
Daktronics Creative Services has maintained a strong partnership with the New England Patriots since 2015, focusing on content creation. The Patriots aimed to collaborate with Daktronics to produce custom game day content that reflected a clean, corporate, and sophisticated aesthetic. They sought content that radiated energy through dynamic motion, featuring quick, smooth transitions, alongside a mix of flashy, shiny, and matte components. A distinctive design aspect the Patriots particularly appreciated was the attention to details from game day gloves and helmets. During a site visit, the Daktronics team gathered the necessary assets to elevate the content, incorporating these intricate details as a primary theme in the creation process.
CREATIVE CONTENT ENHANCED WITH CAMINO
Daktronics Creative Services revamped the Patriots entire graphics package, unveiling new display layouts, features, and promotions, along with starting lineup sequences and various game day elements and templates. Each piece of content seamlessly combined sleek and matte visuals, capturing the essence of the Patriots’ vision and enhancing the overall game day experience for fans. The patterns and textures derived from the team's game day gloves and helmets contributed to this custom touch.
Additionally, the Creative Services team developed content for Camino, ensuring it integrated smoothly with the system’s workflow. They applied the same theme and imagery to the Camino content, maintaining a consistent look and feel. They also incorporated pop-outs from the side towers into their live video and introduced Camino content onto their Club Ribbon. Leveraging Daktronics holistic solution for layouts, game day packages, and Camino proved to be a significant advantage for them.
