MIAMI OPEN
A LIVE EVENT PARTNERSHIP
Since 2022, the Miami Open has partnered with Daktronics Creative Services to make a splash and ensure every audience member knows they're in Miami. With LED displays at 10 competition courts, plus existing LED at Hard Rock Stadium, there's plenty of digital real estate to populate. Our Creative Services team is dedicated to making the event spectacular by creating and editing content for a seamless and exciting experience. The Daktronics Creative Crew is on-site daily during the event, producing and refining content to guarantee it runs smoothly and maintains a vibrant, engaging atmosphere.
ONGOING COLLABORATION
In 2022 the Daktronics Creative Services team needed to develop a consistent brand for the Miami Open with design elements highlighting Miami scenery and culture, to be used across all in-venue and digital content pieces. New animations needed to be created to highlight big moments during the tournament, and templates had to be built to be quickly modified as content needed to be updated daily, with different matchups happening each day. Many display sizes across multiple venues meant multiple renders of each animation.
That’s a tall order, but the Creative Services team went to work. Together, they produced and delivered over 2,000 pieces of beautiful and vibrant content used throughout the event, including crowd prompts, matchup graphics, logo treatments, lower thirds, transitions, score layouts, daily schedules, sponsorship activations and much more. On top of that, the team provided multiple on-site content creators to shoot & edit daily match-up videos and sizzles. They continue to be on site yearly refining the brand and keeping up to date with Miami's standards.
Daktronics Creative Services took a digital canvas and brought it to life by combining the nuances of tennis with the vibrant colors known to Miami, all on full display. From the first serve to the final point, the content developed a Miami-specific atmosphere that made a huge impression on players and fans alike.
