Times Square Spectaculars

Stand out in Times Square with innovative LED technology.

Promote your brand and reinforce your message to thousands of potential consumers on a daily basis. With more installations in Times Square than any other manufacturer, and an office located directly in the Square, we offer our customers the experience and reliability required when working inside "the crossroads of the world."

Popular Times Square Products

Outdoor LED Video Displays

Don't go unnoticed. Make a statement with an outdoor LED video display. Your vision is our reality. Outdoor LED video displays can be customized to best fit your business to reach optimal success.

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Freeform LED Display Elements

Customize your display with different Freeform elements that will leave your brand unforgettable. Add unique effects to your signage with the use of pucks and strings.

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Wallscapes and Urban Billboards

Daktronics offers a variety of urban digital billboards tailored to your needs, including high-resolution, small-format digital billboards for close-viewing audiences. These billboards are easy to install at an economical price to maximize your ROI.

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Take a Stroll Through Times Square

Visiting NYC soon? Check out every current project Daktronics has in Times Square and other notable New York City area locations. Browse the map to see both the locations and products installed.

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Get the Latest News

Global Spectaculars E-News keeps you current with our latest high-profile commercial and sports projects, new products and other informative industry education and news.

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Lighting Up The Big Apple Since 1995

Giant outdoor advertising spectaculars have defined the Times Square landscape for decades. We committed ourselves to this industry a long time ago and our experience level is unmatched. The following timeline highlights some of our proudest Times Square & NYC moments.

1995
1997
2001
2002
2003
2004
2006
2009
2010
2011
2012
2013
2014
2015
2016
2018
2019
2020
2022

1995

Morgan Stanley

To the delight of every investor in Times Square the Morgan Stanley LED ticker is installed.
1997

One Times Square

Famous Zipper sign in Times Square converted to Daktronics LED display technology.
2001

TDK Financial Services Firm

Daktronics installs its first LED video display in Times Square for TDK Financial Services Firm.

745 Seventh Avenue

Daktronics installs its landmark LED spectacular at 745 Seventh Avenue in New York City.
2002

Samsung

Samsung chooses Daktronics LED video technology for its Two Times Square location.
2003

NASDAQ

In honor of 35 years in business, Daktronics opens the NASDAQ stock market.
2004

Coca-Cola

Daktronics pushes the limits of LED video and installs the Coca-Cola Spectacular.
2006

Anheuser-Busch

Anheuser-Busch makes heads turn in Times Square with their Daktronics LED video display.
2009

Citi Field

The Mets choose Daktronics to supply Citi Field with an integrated scoring and video display system.

Yankee Stadium

The new Yankee Stadium opens with the help of a Daktronics integrated scoring and video display system.

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2010

Sony News Corporation

Daktronics unveils Sony News Corporation’s cutting-edge 10 mm display in Times Square.

MetLife Stadium

MetLife Stadium officially opens with a Daktronics integrated super system

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2011

Two Times Square

Two Times Square gets a face lift when Xinhua News Agency and Hyundai both choose Daktronics LED video technology.

Clear Channel Spectacolor

Daktronics provides an early holiday gift with a new 10 mm LED video display for Clear Channel Spectacolor.
2012

Barclays Center

Daktronics lights up Barclays Center with customized LED video and an integrated super system.

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2013

Skechers

SKECHERS enhances its flagship Times Square store with Daktronics spectacular LED system.

Madison Square Garden

Madison Square Garden unveils new, state-of-the-art center-hung Daktronics super system.

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Inglot Cosmetics

Inglot Cosmetics launches a digital spectacular along the west side of Two Times Square featuring Daktronics HD-13 LED video technology.

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Outfront Media

Outfront Media installs a mammoth Daktronics HD-13 technology for its advertising location at 33rd & 7th Ave.

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Clear Channel Spectacolor

Clear Channel Spectacolor brightens up 47th & Broadway with new Daktronics-manufactured LED video advertising display.

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2014

1500 Broadway

Daktronics provides an early holiday gift with a new 10 mm LED video display for Clear Channel Spectacolor.
2015

Citi Field

Citi Field upgrades their main center field display.

Morgan Stanley

Morgan Stanley Updates its 20 year old Daktronics Tech - with Daktronics Tech!

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Chase Bank

Chase Bank upgrades to Daktronics 10mm SMD Video.

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2016

LG Times Square

LG's new video board is installed at 1540 Broadway & West 45th

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Prudential Financial

Prudential replaces its 10 year old Daktronics technology with NEW Daktronics LED video.
2018

McDonalds

The display features 10mm line spacing and measures 73 feet high by 125 feet wide. It includes a slight curvature following the roof structure for additional appeal to passersby.

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2019

Barclays

Daktronics replaced the original screens outside Barclays, they were the oldest LED video screens in Times Square.

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Krispy Kreme

To NYC donut lovers’ delight, we helped add a new corner-wrapping LED video display for Krispy Kreme's new flagship location at Broadway and 48th Street.

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Heritage Outdoor - The Cube Building

Heritage Outdoor debut’s their first Times Square Spectacular next to 3 Bryant Park + The Cubes.

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2020

Clear Channel Spectacolor

Clear Channel Spectacolor upgrades a prime Times Square billboard location, right next to the iconic ABC sign, to dynamic 10mm Daktronics LED video technology.

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2022

Midtown Financial

Branded Cities asked us to design and manufacture approximately 10,500 square feet of digital displays for Midtown Financial’s location at 3 Times Square. The two vertical displays light up a space that is 40% larger than the displays previously residing at the corner of 7th Avenue and 43rd Street.

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Heritage Outdoor - Bow Tie Building

Heritage Outdoor Media and Daktronics brought the latest billboard technology to Times Square – the high-resolution LED canvas provided innovative interactive experiences at the strategic location which is also at center stage of the New Year’s Eve celebrations within Times Square.

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