Daktronics Sports Marketing

DSM is a service based organization that specializes in evaluating, developing, creating, representing, financing and managing sports marketing advertising rights that include new scoreboards and digital media displays.

DSM understands the importance of teamwork. With DSM as your partner, all of your questions are answered and every detail is explained.

Combining your goals, DSM’s vision and Daktronics equipment results in unrivaled creative marketing, technical execution and, ultimately, Success Through Partnerships.

What is DSM?

DSM specializes in the creation of on-premise marketing schemes for system design and concourse development. As a single-source provider, we offer multiple expert services that make it easier for clients to trust and depend on one company for installation, execution, and continued support.

Testimonials: Abilene Christian University

"DSM helped us create a comprehensive marketing strategy and was instrumental in helping securing enough long-term partnerships with local businesses to pay for our project over the next few years at which point we will begin to recognize a significant yearly increase in revenue..."

News Releases

Northwestern State University >>

High-tech scoreboards and colorful stadium graphics will bring big-league excitement to small-town Louisiana as Northwestern State University teams up with DSM to install a number of exciting upgrades throughout its athletic facilities this summer.

Campbell University >>

Campbell University sports fans will be awed by one of the most spectacular large screen video and scoring displays in the region when the doors to the new Convocation Center and new Football Stadium open in the fall of 2008.