50% of sales come from signage
and nearly 40% from impulse buys - make it count!
Schedule advertisements of different items at certain times of day to reach the customer base that is most likely to buy on impulse.
Dedicated Partner to DQ®
15 Years of Partnership
2024 marks 15 years of our commitment to helping fantastic DQ® franchise owners in the U.S. attract more fans through LED signage. Daktronics is proud to be a preferred partner.
2021 DQ Equipment Vendor of the Year
We are so appreciative of the honor American Dairy Queen Corporation (ADQ) bestowed on the Daktronics team. Read more about our relationship with ADQ and how they named us the 2021 DQ® Equipment Vendor of the Year.
DQ Owners' Success with Digital Signage
Franklin, Indiana
Joe Napier explains how the digital signage at his three DQ locations have paid for themselves, and then some.
Albuquerque, New Mexico
Read how Sheri Williams increases safety for her employees while boosting sales at her Dairy Queen.
Vienna, West Virginia
Hear what Tim LeFevre says about how digital signage brings customers through his door, day after day.
Madison, South Dakota
DeLon Mork triggers impulse buys at his DQ in Madison, SD, by using a digital sign for branding and advertising.
Farmington, Minnesota
Owner Paul Clemons uses a new digital sign to help his employees avoid nasty weather – and attract customers.
Point Pleasant, West Virginia
Bob McCloy explains how his digital sign is helping him outperform other stores in his district.
Consider This
Boost your sales and on-premise advertising with a digital display.
- Share specials and promotions they can't pass up.
- Display life-like images for quicker recognition than text alone.
- Daypart content to pull drivers in during lunch or on their way home.
- Switch up your content and messaging from any device, wherever you are.
Tim LeFevre, owner of 10 Dairy Queen franchises in West Virginia, has mastered the use of digital to engage his customers and community.
Bad Weather? No Problem.
Your employees will no longer endure bad weather to change your display. Venus Control Suite display control software enables you to create, schedule and update dynamic text and graphics anytime, anywhere, from any device.
What are DQ owners saying about Daktronics?
Our state-of-the-art, energy-efficient LED technology features exceptional graphics, high contrast and the tightest resolution.
Choose one of the Dairy Queen-approved full-color display options:
| Pixel Pitch | Lines and Columns | Physical Size | Viewing Distance | Character Height |
|---|---|---|---|---|
| 6 mm | 180 x 360 | 4'2" x 7'6" | 13' | 2" |
| 8 mm | 90 x 135 | 2'11" x 3'11" | 18' | 2.2" |
| 10 mm | 108 x 216 | 4'2" x 7'6" | 21' | 2.8" |
| 15.85 mm | 60 x 125 | 3'8" x 6'9" | 37' | 4.4" |
In addition to the industry's best LED sign, you get...
Dairy Queen Promotional Content
Receive free access to Dairy Queen corporate-approved messaging that follows Dairy Queen's promotional calendar when you purchase a display.
Installation & One-Year Parts and Labor Service Plan
Our installation services ensure your reader boards are installed properly while guaranteeing you receive parts coverage for one year.
Sign Code Analysis
We offer a no-obligation, free sign code analysis through our sign legislation department – they oversee the sign permit process.
DQ® Building Blocks
Custom On-Brand Content Made Easy
When you purchase a Daktronics LED sign, you get access to images of DQ core menu items, backgrounds and design elements to help you create professional custom messages quickly and easily. Find them in your Venus Control Suite software media library and follow these tips:
Use Bold Colors
Use Easy-to-Read Fonts
Add Pricing when Possible
Display Time & Temp Frequently to Get Noticed
Make Your Content Look Great
Displaying great content enables you to get the maximum return on your Daktronics LED sign investment. Use these guides to take you step-by-step through the content planning and creation process.
Digital Campaign Guide
Content Best Practices
Download Free Dairy Queen Content Quarterly
Daktronics partners with Dairy Queen’s corporate team to provide fresh content to you every quarter. This content follows the Dairy Queen promotional calendar, showcasing specials and menu items with eye-catching graphics and animations.
If You Use Venus Control Suite:
Accessing content just got easier! You can now find your Dairy Queen content right in your Venus Control Suite Media Library. Simply schedule it to your playlist. Use this guide to help you get started.
If You Use Venus 1500:
You can still find the most up-to-date content on the DQ Hub. Just download it from there and add it to your Venus 1500 Media to schedule it to run on your display.
Calculate your digital signage potential ROI.
Whether you're looking to add to your current marketing mix or exploring alternative solutions, digital displays provide cutting-edge technology for cost-efficient advertising. See how much ROI you might expect by using an electronic message center.